Your poor neglected About page. It was likely the first page you wrote when you had your website redesigned, and I bet you haven’t looked at it since then. Raise your hand if you’ve made any changes to your About page in the past year — Bueller? Anyone? Not to brag, but I updated mine […]
Black Lives Matter. It didn’t seem like my problem to solve. I was wrong.
I was raised with, “If you can’t say something nice, don’t say anything at all,” and “There are two sides to every story.” I try very hard to see the best in people and look for silver lining in situations. I mean, there is literally a f*ing pandemic right now and I’m like, “Well, at […]
You can’t do everything, but you can do SOMETHING.
I’ve been having trouble focusing this week… let’s be honest… this month… ok, the truth is …I’ve been having trouble focusing this YEAR. There’s a pervasive sense of feeling utterly helpless to do anything useful, helpful, or impactful, when there are such BIG problems that need solving. What can one person do when the whole […]
Ad impressions don’t matter: what to focus on instead
When you’re a nonprofit organization or a locally owned business, you have limited advertising budget. Any dollar you spend needs to be impactful and directly help your bottom line — whether it’s donations, event attendees, inquiries, calls, or sales. This is why I caution you to think very carefully before investing in pricey ads that […]
Want to help others? Connect, inspire and instruct, even if you can’t run your business the ‘normal’ way.
Most of the world is shut down and it’s a scary time. Scary for our health. Scary for our livelihoods. What’s a business supposed to do when they can’t let people in the front door? It’s going to be weeks or months until we can get back to whatever normal is. So now what? When […]
