Most nonprofit organizations have a good sense that they need to get people to their website through Google, social media, etc. But what happens once someone does land on your website? Is there a clear action for them to take? What would you like them to DO once they are on your website?
The most important action that you want your visitor to take is a Call to Action (or CTA). A business is trying to make a sale, while nonprofit organization has a mission. So instead of a “Buy Now” button, you might have a “Donate” button. If your visitor is not yet ready to donate, you may have a Secondary CTA, like Subscribe or Sign a Petition, that keeps them engaged with you.
If your nonprofit's website needs a Call-to-Action tune up, here are 50 CTA ideas to get you started:
- Donate
- Contact us
- Join our mailing list
- Take the survey
- Pledge
- Sign the petition
- Get involved
- Volunteer
- Sign up
- Join us
- Your voice matters
- Make a difference
- Become a member
- Be the change
- Buy tickets
- Support the cause
- Use your voice
- Raise your voice
- Join the fight
- Stand with us
- Partner with us
- Take the first step
- Sponsor a … (family, artist, animal, child, etc.)
- Advocate for change
- Take a tour
- Explore resources
- Call today
- Take action
- I want to help
- Help us
- Protect our rights
- See opportunities
- Get in touch
- Shop our store
- Speak up
- Act now
- Download our guide
- Make a gift
- How to help
- Register
- Reserve your spot
- Watch video
- Yes, I'm in
- Find help
- Apply
- Talk to us
- Find a … (mentor/job/opportunities/match, etc.)
- Schedule a visit
- Get access now
- Become a sponsor
Once you choose your call-to-action, be sure it's easy for your visitors to find. Your most important action or primary CTA should stand out from the rest of your content and be positioned in a prominent place on your website.
So, which Primary CTA and Secondary CTA are the best fit for your nonprofit's mission?