Our Web Design Process
Anyone can build a website. We do more.
The process of creating or redesigning a website can seem daunting. But don't worry, we have done this many, many times before and have an established process. We will walk you through it step by step.
Your project may vary, depending on a number of factors, but a typical website development process looks like this:
We've been building websites for over 15 years, and the very first question we ask when someone says they need new website is, "Why?" Websites are expensive, and we don't want you to invest in something that doesn't help your business.
So, before we talk about features, pricing, or technology, we'll ask you to fill out a Website Worksheet.
Whether or not we decide to work together, the worksheet is a very useful tool. For you, it will help you clarify what you'd like to get out of your website, and be a valuable document to have on hand for planning. For us, it provides a nice overview of your business, goals and expectations, so we can evaluate and recommend the types of solutions we can offer.
After you've filled out the Website Worksheet, we'll meet via phone or in person to discuss your business, goals, priorities and budget.
This will be our chance to brainstorm ideas, talk about how your business growth and marketing efforts fit in with your website, and what we can accomplish together.
From here, we will have a good idea of how your website will need to look and function to serve your business needs and your customers' needs. We will send you a detailed proposal outlining recommended solutions, timeline, and investment.
Once we've agreed to move forward on the project, and the proposal is accepted, we'll get your project scheduled. Then we roll up our sleeves to get to work.
After we have all the information we need from you (don't worry, we help with that part, too), we create a detailed plan and develop a sitemap of your website. Remember when you had to write outlines for school papers? Yeah, it's kind of like that. This will allow us to essentially make a checklist of how the site will be organized, what content we need, and what functionality will be developed.
Rather than explaining how we will build your site, and how users will interact with it, we'll show you. We build a black and white interactive prototype to show you how things like the navigation menu and page structure will work. Think of it like a sketch or blueprint, but clickable. This is an opportunity for you to really look at the structure and function of the site, rather than trying to understand technical jargon or get sidetracked by things like whether the blue should be bluer or if we need an extra comma somewhere (those details come later).
Once we hammer out the functional details in the prototype, we move on to the design and development.
Next comes the fun part, because this is where we get to play with colors and fonts and layouts and images. It's when we start to bring your website to life. During the web design process, we integrate the structure of the prototype with your brand, content, images and photos, keeping your customers in mind to give them a positive experience on your website (we don't want frustrated users!). During the development process, we add and fine-tune the features on your website such as a blog, event calendar, contact forms, social media integration, photo galleries, newsletter sign up, etc.
Sometimes this is where clients get nervous because they feel like their content has to be perfect before we can move on. But don't worry, we'll show you how to edit your content so you can add to it any time after it's launched.
After the design and content approval, we then go underground for a short time to finalize the design, make sure everything is plugged in and tested, and prepare the final details before we launch your new site.
We will ask for your final sign off, and then your awesome new website will be live and ready to show off to the world!
After your site is launched, we provide training to show you how to log in and make updates to your site.
We'll also discuss which website care plan will best suit your needs. Some of our clients like us to manage backups and security but don't need much more than that, others like to us to also take care of their content updates and recommend new features, and many consider us an extension of their marketing team (or be their marketing team) to collaborate on website, social media, print design and marketing strategy.
It's totally up to you and what works best for your business goals.
Ready to get started?
We'd love to hear more about your project and see if we're a good fit.