Most nonprofit organizations already know they need to drive traffic to their website — through Google, social media, newsletters, and other outreach. But once someone actually lands on your site… what happens next? What do you want visitors to do once they’ve found your website? Is there a clear, direct action for them to take? … Read more
Setting Up Professional Email for Your Organization For nonprofits that have been relying on free options like Gmail or using their personal emails, making the move to professional domain emails (e.g., info@yourorganization.org) can feel like a big step. However, it’s an important one that enhances credibility, improves organization, and strengthens security while streamlining communication. Before you … Read more
Updated: 7/16/24 If you’re familiar with adding news or blog posts in WordPress, you’ve likely encountered the terms “categories” and “tags.” Both are foundational tools for organizing your content, but they serve different purposes. To help you understand the difference between categories and tags on your WordPress posts, let’s use a cookbook for a simple … Read more
Learn how to avoid broken links and manage URL changes in WordPress without losing SEO value. This guide covers everything from setting up 301 redirects to updating internal links, tailored for nonprofit marketing teams.
Updated 2/18/22. Originally published August 9, 2018 Are you leaving your doors unlocked? WordPress powers more than 40% of all websites. It’s used by both experts and beginners, and our preferred website tool at Surelutions. Unfortunately, many WordPress sites are not properly maintained. The combination of popularity and neglect makes outdated sites an easy target … Read more