Leslie Surel

Leslie Surel the founder of Surelutions, a Michigan-based agency that helps nonprofits with website planning, design, and growth. Leslie has a background in psychology and 20+ years expertise in user-focused design, website technology, and big picture thinking. Her ultimate goal is to make websites easier and more useful for nonprofits so they can focus on their mission.

Black Lives Matter. It didn’t seem like my problem to solve. I was wrong.

I was raised with, “If you can’t say something nice, don’t say anything at all,” and “There are two sides to every story.” I try very hard to see the best in people and look for silver lining in situations. I mean, there is literally a f*ing pandemic right now and I’m like, “Well, at … Read more

You can’t do everything, but you can do SOMETHING.

I’ve been having trouble focusing this week… let’s be honest… this month… ok, the truth is …I’ve been having trouble focusing this YEAR. There’s a pervasive sense of feeling utterly helpless to do anything useful, helpful, or impactful, when there are such BIG problems that need solving. What can one person do when the whole … Read more

Ad impressions don’t matter: what to focus on instead

When you’re a nonprofit organization or a locally owned business, you have limited advertising budget. Any dollar you spend needs to be impactful and directly help your bottom line — whether it’s donations, event attendees, inquiries, calls, or sales. This is why I caution you to think very carefully before investing in pricey ads that … Read more