Leslie Surel

Leslie Surel the founder of Surelutions, a Michigan-based agency that helps nonprofits with website planning, design, and growth. Leslie has a background in psychology and 20+ years expertise in user-focused design, website technology, and big picture thinking. Her ultimate goal is to make websites easier and more useful for nonprofits so they can focus on their mission.

Your website has a purpose. For a nonprofit organization, the purpose of your website is to guide people to your services, attract donors and sponsors, and increase awareness and visibility in the community. You can use your website as a powerful communication tool to connect the dots between people who need you and your mission. … Read more

Have you ever searched the internet for “What is SEO?” I’ve been a web designer for 20 years, and some of those so-called “beginner” guides read like textbooks and make my eyes glaze over. I would be super impressed if any true beginner got past page one. Especially if you’re like most nonprofit staff, who … Read more

Which WordPress theme is best for nonprofits

We’ve been using WordPress since 2008, and have used themes, plugins, and tools over the years. Some have been great, some were terrible. The best WordPress theme is the one that’s customizable, loads fast, and grows with you over time The free Astra theme and premium Astra Pro plugin add-on are two of the great … Read more

WooCommerce is a very popular ecommerce tool used on millions of WordPress websites. It’s best known for powering online stores for retail businesses, but it can also be used as a very powerful tool for accepting online donations and fundraising for nonprofits and charities. What is WooCommerce? At its core, WooCommerce is a free plugin … Read more

Your poor neglected About page. It was likely the first page you wrote when you had your website redesigned, and I bet you haven’t looked at it since then. Raise your hand if you’ve made any changes to your About page in the past year — Bueller? Anyone? Not to brag, but I updated mine … Read more