Leslie Surel

Leslie Surel the founder of Surelutions, a Michigan-based agency that helps nonprofits with website planning, design, and growth. Leslie has a background in psychology and 20+ years expertise in user-focused design, website technology, and big picture thinking. Her ultimate goal is to make websites easier and more useful for nonprofits so they can focus on their mission.

WooCommerce is a very popular ecommerce tool used on millions of WordPress websites. It’s best known for powering online stores for retail businesses, but it can also be used as a very powerful tool for accepting online donations and fundraising for nonprofits and charities. What is WooCommerce? At its core, WooCommerce is a free plugin … Read more

Your poor neglected About page. It was likely the first page you wrote when you had your website redesigned, and I bet you haven’t looked at it since then. Raise your hand if you’ve made any changes to your About page in the past year — Bueller? Anyone? Not to brag, but I updated mine … Read more

I was raised with, “If you can’t say something nice, don’t say anything at all,” and “There are two sides to every story.” I try very hard to see the best in people and look for silver lining in situations. I mean, there is literally a f*ing pandemic right now and I’m like, “Well, at … Read more

I’ve been having trouble focusing this week… let’s be honest… this month… ok, the truth is …I’ve been having trouble focusing this YEAR. There’s a pervasive sense of feeling utterly helpless to do anything useful, helpful, or impactful, when there are such BIG problems that need solving. What can one person do when the whole … Read more

When you’re a nonprofit organization or a locally owned business, you have limited advertising budget. Any dollar you spend needs to be impactful and directly help your bottom line — whether it’s donations, event attendees, inquiries, calls, or sales. This is why I caution you to think very carefully before investing in pricey ads that … Read more