Leslie Surel

Leslie Surel the founder of Surelutions, a Michigan-based agency that helps nonprofits with website planning, design, and growth. Leslie has a background in psychology and 20+ years expertise in user-focused design, website technology, and big picture thinking. Her ultimate goal is to make websites easier and more useful for nonprofits so they can focus on their mission.

When your website has been around for a few years, has grown haphazardly, and just doesn’t work as well as it used to, it’s logical to jump straight to: We need a full redesign. Maybe you’ve been asked to get quotes or draft an RFP. Or you’ve Googled “How much does a website redesign cost?” … Read more

There are a lot of moving parts, technical jargon, and account management tasks involved with running a website. The confusion starts to pile up the more you start digging. Starting with the fact that similar words are used across different services — domain, host, provider, record, etc. Plus, you can have multiple services at one … Read more

If you’ve ever worked with Surelutions, you already know we’re big fans of Kinsta. We use them for Surelutions and all our website Care Plan clients — nonprofits and small businesses alike. In addition to Kinsta’s rock-solid reliability, security, and performance, they also make it surprisingly easy to transfer a website from one company account … Read more

Most nonprofit organizations already know they need to drive traffic to their website — through Google, social media, newsletters, and other outreach. But once someone actually lands on your site… what happens next? What do you want visitors to do once they’ve found your website? Is there a clear, direct action for them to take? … Read more

Setting Up Professional Email for Your Organization For nonprofits that have been relying on free options like Gmail or using their personal emails, making the move to professional domain emails (e.g., info@yourorganization.org) can feel like a big step. However, it’s an important one that enhances credibility, improves organization, and strengthens security while streamlining communication. Before you … Read more