When you’re a nonprofit organization or a locally owned business, you have limited advertising budget. Any dollar you spend needs to be impactful and directly help your bottom line — whether it’s donations, event attendees, inquiries, calls, or sales. This is why I caution you to think very carefully before investing in pricey ads that … Read more
Most of the world is shut down and it’s a scary time. Scary for our health. Scary for our livelihoods. What’s a business supposed to do when they can’t let people in the front door? It’s going to be weeks or months until we can get back to whatever normal is. So now what? When … Read more
If you have a WordPress website, you have the foundation necessary to make quick changes and additions As much of the country (and world) is temporarily closing the doors of businesses and organizations to help slow the spread of the COVID-19 virus, there are also many people who are staying at home, wishing they could … Read more
WordPress.org vs WordPress.com The first thing you should understand is that there are two different versions of WordPress: wordpress.org and wordpress.com. Web developers typically call these the “dot org” and the “dot com” versions. They are similar but very different. Here are the differences: WordPress.org is a website building framework used to create business websites … Read more
Let’s cut to the punch line. If you have a website, you need a privacy policy and terms of service. It may not yet be the law in your area, but likely will be in the near future. You should have a policy in place to notify your website visitors about what information you are … Read more