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--BOOK RECOMMENDATION --
If you're looking for a good business book to kick off 2021, one of my favorites is "Building a Story Brand" by Donald Miller. It gives perspective and methods to better understand your audience and craft a compelling story and effective message for your website, ads, social media, and other marketing. The methods translate very easily to nonprofits as well as businesses. (The audio version of the book is also good.) Amazon link: smile.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=sr_1_2?crid=3K90...