Leslie Surel

Leslie Surel the founder of Surelutions, a Michigan-based agency that helps nonprofits with website planning, design, and growth. Leslie has a background in psychology and 20+ years expertise in user-focused design, website technology, and big picture thinking. Her ultimate goal is to make websites easier and more useful for nonprofits so they can focus on their mission.

In 15+ years at Surelutions, I’ve had the opportunity to work with many other creative professionals. It’s exciting and inspiring to meet other like-minded business owners. We may work collaboratively on projects, share tips and ask for help, or refer clients to each other for various reasons — project load, logistics, specialties, etc. When working … Read more

I’ve been helping businesses and community organizations share and promote their services, products, and events for over 15 years, and this is one of my most frequently asked questions: “What’s the best way to get the word out about our upcoming event?” It’s usually followed up with,”We’re just volunteers, so we don’t have much of a budget.” … Read more

How do you know the person you hire will do a good job on your project? Unless your crystal ball is in working order, you can’t really know for sure. But there are some steps you can take before hiring someone to make sure they are experienced and have a good reputation. As with all … Read more

I get a lot of questions from clients and business owners, as well as new web designers, freelancers, bloggers, and DIYers. Admittedly, there are A LOT of moving parts to websites, design, and marketing. Nobody can be an expert in everything, but if you’re excited to learn new concepts and not afraid to dig in figure things out, … Read more

A few months ago, a colleague and I presented an introductory seminar titled, “So You Want a Website”. It was attended by new business owners, hobbyists and artists, board members from local nonprofits, independent consultants, and others. We covered the basics from buying a domain names to content planning to promoting your site. One of … Read more