Leslie Surel

Leslie Surel the founder of Surelutions, a Michigan-based agency that helps nonprofits with website planning, design, and growth. Leslie has a background in psychology and 20+ years expertise in user-focused design, website technology, and big picture thinking. Her ultimate goal is to make websites easier and more useful for nonprofits so they can focus on their mission.

Nonprofit organizations vary greatly in their size, structure, mission, and marketing/development plans, but all of them need effective and useful websites. Whether you are considering a new design, starting from zero, or looking for ways to make some gradual improvements, refer to this checklist to make sure you have all the basics covered and are … Read more

When we kick off work on a new website project, we begin by asking our client questions such as, “Where is your domain registered?” and “Who is your web host?” Sometimes, they sheepishly admit they have no clue. It reminds me of the time we had an furnace repair person come out to fix our … Read more

Simon Sinek’s book, Start With Why, came to my attention quite a few years ago, after I saw his “Start with Why: How Great Leaders Inspire Action” Ted Talk: Sinek’s premise is that your WHAT (product or service) builds on your HOW (process, technology), because of your WHY (passion and purpose) at the core. Without … Read more

What is WordPress 5.0+ (Gutenberg)? Gutenberg is the new WordPress editing experience in WordPress Version 5.0+. The goal of Gutenberg is to bring WordPress into a more up-to-date view and make page/post building much easier for media rich content. Gutenberg is built to be easy for every user, no matter if you’re writing code or … Read more

While out shopping for birthday cards, my daughter showed me a card and said, “How about this one?” I took a millisecond glance and replied, “Nope. I hate that font.” We both burst out laughing at the absurdity of my stubborn opinion. But seriously folks, greeting card designers should know better than to use the … Read more