Leslie Surel

Leslie Surel the founder of Surelutions, a Michigan-based agency that helps nonprofits with website planning, design, and growth. Leslie has a background in psychology and 20+ years expertise in user-focused design, website technology, and big picture thinking. Her ultimate goal is to make websites easier and more useful for nonprofits so they can focus on their mission.

Giving Tuesday is December 3, 2019. Are you ready? Yikes, you have a lot on your plate this month, don’t you? Don’t worry, we’ve got your back. Use this handy Giving Tuesday checklist to make sure you have your website and social media working together. Use this as is, or use it as a starting … Read more

Updated August 27, 2021 Most software companies offer nonprofit discounts and freebies for 501(c)3 organizations. Some offer free licenses for nonprofits, others offer 15-30% off their regular prices. This can be a significant saving over time. Each company has its own rules and restrictions, and offers may change over time, so be sure to check … Read more

Nonprofit organizations vary greatly in their size, structure, mission, and marketing/development plans, but all of them need effective and useful websites. Whether you are considering a new design, starting from zero, or looking for ways to make some gradual improvements, refer to this checklist to make sure you have all the basics covered and are … Read more

When we kick off work on a new website project, we begin by asking our client questions such as, “Where is your domain registered?” and “Who is your web host?” Sometimes, they sheepishly admit they have no clue. It reminds me of the time we had an furnace repair person come out to fix our … Read more

Simon Sinek’s book, Start With Why, came to my attention quite a few years ago, after I saw his “Start with Why: How Great Leaders Inspire Action” Ted Talk: Sinek’s premise is that your WHAT (product or service) builds on your HOW (process, technology), because of your WHY (passion and purpose) at the core. Without … Read more