[Surelutions offers website design and more in Chelsea, Michigan]

Surelutions offers Graphic Design, Website Design and Web Hosting Services.
Located in Chelsea, Michigan and serving clients locally and nationwide.

About Logos

To see some of the logos designed by Surelutions, visit the Logos by Surelutions page. We work closely with our clients to reflect their style and stay within their budget.

You may also be interested to read: Learn More About Logos.

What do the big businesses use?

For your reference, these are logos from companies in the Fortune 500. Click here to go to the source: The Fortune 500 website. It is interesting to learn that logos do not need to be complicated to be effective. How does yours measure up?

NOTE: These logos were NOT created by Surelutions (of course!). All rights and ownership belongs to their respective companies.

AIG logoAltria logoBank of America logoBershire logoCardinal Health logoChevron logoCitigroup logoConoco Philips logoFord logoGE logoGM logoHome Depot logoHP logoIBM logoJPMorganChase logoMcKesson logoValero logoVerizon logoWalmart logo

Similarities and Differences

These are some interesting characteristics in this selection of big business logos:

  • A majority use blue as the primary color. In fact, you may hear "IBM blue" or "UPS brown" to describe a certain color -- which goes to show you how closely people associate color with corporate image.
  • Most use a simple sans-serif font, such as Arial or Helvetica. A sans-serif font is one without "feet" on it. Learn more about using fonts.
  • All the logos with graphics use simple shapes.
  • Most logos are a stylized version of the company name, rather than an abstract symbol by itself.
  • Only one logo (Altria) would be expensive to print. The rest are one or two colors, most with "flat" fills rather than gradients (Chevron and the new Ford logo being the only exceptions)
  • All of these logos would size up and down well. This means that they would work well on anything from a business card to a billboard.

 

Creative Commons License This article was written by Surelutions and is protected under a Creative Commons Attribution 2.5 License.Feel free to reprint the content on this page, but please give us credit and link back like this: "Article courtesy of Surelutions, www.surelutions.com." Note that the corporate logos on this page DO NOT belong to Surelutions.